Michael Lujan

Passionate healthcare reform advocate and entreprenuer in the InsurTech space.


I'm a seasoned employee benefits executive, sales leader and strategist. I'm expert in health insurance sales, broker sales distribution, healthcare reform and benefits technology design.

As Director of Sales and Marketing at Covered California, I helped establish the initial policies and built the agent sales channel of more than 14,000 California insurance agents. With more than 1.4 million Californians enrolled, Covered California is among the largest and most successful state based marketplaces in the US.

Now, at Limelight Health, I direct the strategy and sales implementation for our commercial and enterprise clients. With my three co-founders, Limelight was created to reinvent the quoting and decision tools used by the health insurance and employee benefits industry. Benefits brokers, general agents, and insurance carriers can all benefit from our innovative, dynamic and mobile technology.

I've served in many roles in my career - insurance agent, underwriter, general agent, carrier sales director, marketer and strategist. As a result, I have a unique and broad-ranged background to help develop the next generation of benefits technology.

I am also proud to serve as President of The California Association of Health Underwriters (CAHU), the largest industry association for health insurance professionals. In this role, I am privileged to advocate for small business,insurance agents and the uninsured. In 2014, I founded and chaired CAHU's new Diversity Task Force, aimed to promote our diverse agent membership and mobilize licensed agents to serve all Californians. I continue to speak at events and provide insights to media on healthcare, insurance and technology.

Social Networks

Twitter: @mdlujan

Facebook: mdlujan

LinkedIn: michaellujan

Web sites

Limelight Health
Limelight Health is a venture-backed, health insurance technology startup, dedicated to reimagining employee benefits and the insurance quoting experience. Limelight's award-winning technology, called QuotePad™ aims to transform the way health insurance and employee benefits are quoted through brilliant and dynamic mobile technology. Limelight partners with leading insurance companies, as well as benefits brokers and advisors, private exchanges and anyone who needs to quote rates and benefits. We provide quoting solutions for medical and ancillary products with powerful decision tools and sales optimization features, integrated with many of the popular online enrollment, HR and payroll systems.

Currently available in CA, CO, IL, NJ, and NY.


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